In the architectural visualization, more commonly called archviz, we often resort to the use of the term “photorealism”, both in technical literature and in the professional area, to emphasize the pretense of rendering to simulate reality in objective terms, without to clarity – or at least take into account – the aspects that contribute to its definition. In the specific case of architectural rendering, we can see how the creation of a still images or moving images (animation), which can be said a realistic one, it is a highly questionable and variable fact over time, linked to the visual culture and to the technological advances of the period.

Cristian Farinella
Sapienza Università di Roma, Dipartimento di Storia, Disegno e Restauro dell’Architettura