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In a context characterized by the increasing fusion of information technologies and the cultural sector, cultural institutions like museums must adopt digital methods and tools capable of interpreting and embracing this change by creating new experiences. Today, museums also compete with new forms of entertainment, with gamification experiences standing out in particular.

In response to this transition, museums are adopting this new ‘medium’ to rethink how they engage with their audiences. This contribution focuses on using and integrating gamification techniques within museum webpages, creating an interface that enables the museum website to become a valid educational and community platform. This interface enhances user engagement and increases loyalty through points, badges, and leaderboards. It encourages users to repeat the experience, improve their performance, extend navigation time, and stimulate user-generated content. The exploration of these new dynamics is applied to the Pinacoteca Albertina website, specifically the exhibition ‘Neoclassicism in Turin. From the 18th century to the young Antonelli’. Previously, the research team carried out a digital and immersive reconstruction of the visionary project for the Turin Cathedral. The described experience represents the completion of a broader initiative aimed at improving the accessibility and interactivity of the exhibited collection using web-based gamification techniques.

The research investigates how HBIM, integrated with Visual Programming tools, improves data management for heritage conservation. The digital model centralizes heterogeneous information, optimizing monitoring and maintenance processes. The use of Dynamo automates data processing and export, promoting interoperability. The case study of the Library of the National Gallery of Umbria demonstrates the effectiveness of the method for sustainable and dynamic management.

The paper explores methods of multiscalar digital representation of the fortified system of Verona, highlighting the importance of an approach capable of combining high resolution metric data with the construction of a coherent narrative of the cultural landscape in digital space.  The walls and bastions that frame cities represent the connective tissue of urban identity, integrating within them traces of history, social dynamics and architectural values, transforming from a defensive structure to a living, stratified cultural symbol. The adoption of surveying techniques to document fortified structures has generated an extremely dense but difficult to manage database. Research has introduced processes of discretization and definition of levels of detail, modulating the density of information in relation to the purposes of analysis and dissemination. This choice encouraged the recomposition of the wall system through a three-dimensional model, where simplification proves to be an added value. The multiscalar model becomes a narrative and management device, a link between technical data and cultural interpretation, capable of guiding future documentation campaigns that will be conducted in the area. The results achieved to date by the Verona Città Murata project, the result of the collaboration between the Municipality of Verona and the University of Pavia, reveal how the transition from reality-based data to digital representation marks a methodological transformation that renews the way in which the fortified heritage is interpreted and enhanced.

The research explores the phenomenon of digital technology under the form of video game experiences aimed at communicating territorial enhancement. The chosen direction is the design of a serious game with the objective of promoting and valuing the Apulian territory through virtual reconstructions of 18th-century engravings related to the Grand Tour. The ultimate goal of the study is to find an optimal point of hybridization between the cultural and gaming realms, starting from the analysis of the phenomenon of games and video games. It continues by attempting to extract a corpus of serious games that interact at various levels with cultural enhancement, and further outlines the conGrand Tours of the Grand Tour phenomenon and its spread within the Apulian territory to extract a set of relevant engravings.

The methodological intent of the research is to outline a scientific and replicable method for the investigation and three-dimensional reconstruction of engraved images, aiming also to restore the materiality of the engraving technique in defining the assets of a serious game. This game is conceived as a side-scrolling adventure set within the virtual reconstructions of the studied engravings.

The article examines the use of digital technologies, with particular attention to serious games, for cultural heritage education, in order to design an applied game dedicated to the enhancement of the frescoes of the Bressanone Baptistery. The analysis of the state of the art highlights how the adoption of digital technologies in education has recorded significant growth in recent years, with increasing attention to the use of serious and applied games. The project “Klara and the secret of the baptistery” is therefore configured as a narrative and puzzle game set in the Baptistery of San Giovanni: the digitization of the Baptistery was carried out using advanced technologies such as the Terrestrial Laser Scanner and 3D modeling, integrating the model into the Unity software to create a realistic game environment. Future developments of the project include optimization for mobile devices and the integration of immersive technologies such as Virtual Reality and Augmented Reality, in order to expand accessibility and further enrich the interactive experience.

This contribution presents the reconstruction of the Tomb of the Triclinium, both in terms of its decorative and architectural aspects, as well as the surrounding area of the Monterozzi Necropolis. The aim is to create a Virtual Tour that allows exploration of the site as it appeared during the Etruscan period. The chosen approach is educational-emotional which requires a solid analytical foundation to translate relevant features into 3D elements or informative interfaces. The study of the Tomb of the Triclinium and its surroundings, essential for a deeper understanding of the artistic and historical value of the cultural site, revealed that, due to significant changes over centuries, the most suitable ICT technology for reconstructing and relocating the place in its original context is Virtual Reality. The reconstruction process unfolds in three stages: reproducing the frescoes inside the underground chamber, modeling the tomb and environment and assembling the digitalized elements within Unreal Engine. The final phase involves defining the user’s interaction dynamics and creating the Virtual Tour app for installation in the VR headset. The goal of the project is to establish a methodology for the enhancement of a lost or damaged cultural heritage through an immersive, educational and emotional user experience.