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In the construction of a virtual photographic set, aimed at the representation of the architectural project, the archviz artist reiterates processes and techniques that belong to the field of photography. In this study, some of the visual tools and strategies used in 3D visualization are investigated through case studies.

In the architectural visualization, more commonly called archviz, we often resort to the use of the term “photorealism”, both in technical literature and in the professional area, to emphasize the pretense of rendering to simulate reality in objective terms, without to clarity – or at least take into account – the aspects that contribute to its definition. In the specific case of architectural rendering, we can see how the creation of a still images or moving images (animation), which can be said a realistic one, it is a highly questionable and variable fact over time, linked to the visual culture and to the technological advances of the period.

The study investigates paradigms of parametric modeling, today used in the definition of new architectural forms but less known in the representation of cultural heritage. The use of a universal geometric-generative lexicon can convey new processes of integrated knowledge.

The aim of the work presented in this contribution is to define, in the field of restoration, a method for the development of scheduled maintenance plans and management of Cultural Heritage interventions, which is characterized by practicality and efficiency. The proposed system involves the use of BIM technology, through the definition and management of quantitative and qualitative parameters, allowing the manager to optimize time and economic resources.

There is an urgent need to deal with the fate of the existing building, in order to allow the birth of a new strategic vision, capable of radically modifying the way of considering use and service capacity, life cycle governance and the definition of the value of the buildings replacement.

This essay illustrates two possible BIM modelling operating flows, developed and compared, in order to identify the most effective strategy for digitizing an existing social-housing building to be submitted to an energy redevelopment project.

The research concerns the testing of new systems of representation of the project as a tools for communication of modern architecture and its documents, in order to enhance, with the use of a model Bim-oriented, the cultural heritage left by Adriano Olivetti and his company.

The object of the trial is the ‘Centro Studi e Esperienze’ designed by Eduardo Vittoria and that really wanted by Adriano; it is a building with a huge symbolic significance for the company, which introduced the organic articulation of the space within up to this time the rationalist Ivrea.

This study aims to analyze the approach to Data Sharing and Management based on Building Information Modelling. The methodological setting of a geometric and alphanumeric model for Facility Management has been investigated to achieve collaboration and coordination of users starting from the definition of a heterogeneous level of information.